Health Literacy Innovations Announces License Agreement with Neighborhood Health Plan

Boston, MA - May 14, 2010 - Health Literacy Innovations today announced Neighborhood Health Plan (NHP), a Boston-based not-for-profit health plan, has signed an agreement with Health Literacy Innovations to license the Health Literacy Advisor, the nation's first interactive health literacy software tool.

Ranked as both one of the top five Medicaid health plans in the country and one of the top 50 commercial health plans in America two years running according to a joint ranking by U.S.News & World Report and the National Committee for Quality Assurance (NCQA), NHP is the first health plan in Massachusetts to use the Health Literacy Advisor, signaling its growing commitment to health literacy as a crucial component in consumer health compliance.

"NHP is excited to use the HLA to better communicate with our members," said Carla Bettano, Vice President of Business Development, "Many of our members have chronic health conditions, and the Health Literacy Advisor tool will assist our team in making sure members understand health-related information."

About Health Literacy Innovations

Knowing that "literacy" is the single most important indicator of health outcomes, Health Literacy Innovations, (HLI) was founded to create tools to help eliminate medical mistakes and confusion due to low health literacy. In 2007, HLI launched the Health Literacy Advisor (HLA), the nation's first interactive health literacy software tool, which is revolutionizing the health literacy review process. By replacing inefficiency with technology and knowledge, the HLA gives writers of all skill sets a simple tool to produce health information for consumers. An add-in to Microsoft Word, the HLA applies six well-known readability indices and an interactive search-and-replace function to replace hard-to-read terms and phrases and medical jargon with plain language alternatives. The combination of these two functions, the ability to "stamp" a document with a readability score/grade level, and the Reads-Easy™ stamp (which rewards users for good work) sets the HLA software apart from programs or readability indices alone. For more information, please visit www.HealthLiteracyInnovations.com or call 301-230-4966.

About NHP

Neighborhood Health Plan (NHP) is a not-for-profit health insurer serving more than 200,000 members across Massachusetts, offering a wide array of competitive Medicaid and commercial products. Working in partnership with community health centers and other community-responsive providers, NHP focuses on offering members access to care from over 2,800 primary care physicians and over 10,400 specialists in over 300 primary care locations throughout Massachusetts. Central to Neighborhood Health Plan�s mission, we place special emphasis on serving culturally diverse, traditionally underserved, and vulnerable populations.